Журнал: ВластьДанилова Е. А.Сравнительный анализ международного брендинга вооруженных сил и российский национальный брендинг инноваций в оборонно-промышленном комплексе как ответ на глобальные вызовы современности

Институт социологии
ФНИСЦ РАН

Журнал: Власть

Данилова Е. А.

Сравнительный анализ международного брендинга вооруженных сил и российский национальный брендинг инноваций в оборонно-промышленном комплексе как ответ на глобальные вызовы современности


Полный текст

Открыть текст

Ссылка при цитировании:

Данилова Е. А. Сравнительный анализ международного брендинга вооруженных сил и российский национальный брендинг инноваций в оборонно-промышленном комплексе как ответ на глобальные вызовы современности // Власть. 2017. Том. 25. № 7. С. 92-107.

Рубрика:

ЭКСПЕРТИЗА

Аннотация:

Статья посвящена сравнительному анализу брендинга вооруженных сил, военно-политических объединений и оборонной отрасли в целом в различных странах. В условиях роста угроз глобальной и национальной безопасности брендинг вооруженных сил неизбежно становится необходимой политической технологией для ведущих мировых держав. Включение символических ценностей безопасности в национальный имидж определяет позицию и конкурентоспособность государства на международной арене. Для России системная и последовательная реализация стратегии национального брендинга с опорой на компетенции оборонно-промышленного комплекса как одну из главных стратегических отраслей в российской промышленности является политической задачей номер один в целях роста геополитического влияния и патриотизма населения для консолидации нации перед лицом глобальных вызовов.

Литература:

  • Данилова Е.А. 2016. Концептуальная модель формирования стратегии национального брендинга Российской Федерации. – Вопросы политологии. № 3(23). С. 203-212.
  • Жукова П. 2010. Имидж России и ее безопасность: диалектика взаимосвязи. – Власть. № 2. С. 53-55.
  • Имиджевая стратегия России в контексте мирового опыта (под ред. И.А. Василенко). 2013. М.: Международные отношения. 359 с.
  • Anholt S. 2005. Brand New Justice: The Upside of Global Branding. Oxford: Butterworth-Heinemann. 173 p.
  • Anholt S. 2007. Competitive Identity: The New Brand Management for Nations, Cities and Regions. New York: Palgrave Macmillian. 147 p.
  • Anholt S. 2009. The Anholt-GfK Roper Nation Brands Index. New York: GfK Roper. URL: http://nation-brands.gfk.com/ (accessed 23.05.2017).
  • Archetti C. 2012. Understanding Terrorism in the Age of Global Media: A Communication Approach. New York: Palgrave Macmillian. 218 p.
  • Aronczyk M. 2013. Branding the Nation: The Global Business of National Identity. New York: Oxford University Press. 256 p.
  • Baktiari B. 2010. Seeking International Legitimacy: Understanding the Dynamics of Nuclear Nationalism in Iran. Nuclear Politics in Iran. Washington: Institute for National Strategic Studies. 58 p.
  • Berndtsson J., Dandeker C., Yd?n Y. 2014. Swedish and British Public Opinion of the Armed Forces after a Decade of War. – Armed Forces and Society. P. 1-22. URL: http://journals.sagepub.com/doi/abs/10.1177/0095327X13516616 (accessed 24.04.2017).
  • Bidder B. 2013. Russia Today: Putin's Weapon in the War of Images. – Spiegel-online. August 13. URL: http://www.spiegel.de/international/business/putin-fights-war-of-images-and-propaganda-with-russia-today-channel-a-916162.html (accessed 28.04.2017).
  • Bogost I. 2010. Persuasive Games: The Expressive Power of Videogames. Cambridge: MIT Press. 464 p.
  • Bolton M., Sakamoto E.E., Griffiths H. 2012. Globalization and the Kalashnikov: Public-Private Networks in the Trafficking and Control of Small Arms. – Global Policy. Vol. 3. No. 3. P. 303-313.
  • Brainard L.A., McNutt J.G. 2010. Virtual Government-Citizen Relations: International, Transactional, or Collaborative? – Administration and Society. Vol. 42. P. 863-858.
  • Brown R. 2012. The Four Paradigms of Public Diplomacy: Building a Framework for Comparative Government External Communications Research. – PDNetworks.Wordpress.com. URL: https://pdnetworks.files.wordpress.com/2012/04/isa-2012-v4.pdf (accessed 24.04.2017).
  • Chalmers M. 2013. Towards the UK's Nuclear Century. – The RUSI Journal. Vol. 158. No. 6. P. 18-28.
  • Deverell E., Olsson E.K., Wagnsson Ch., Hellman M., Johnsson M. 2015. Understanding Public Agency Communication: The Case of the Swedish Armed Forces. – Journal of Public Affairs. Vol. 15. No. 4. P. 387-396.
  • Emerson K., Nabatchi T., Balogh S. 2011. An Integrative Framework for Collaborative Governance. – Journal of Public Administration Research and Theory. Vol. 22. P. 1-29.
  • Eriksson M. 2012. On-Line Strategic Crisis Communication: In Search of a Descriptive Model Approach. – International Journal of Strategic Communication. Vol. 6. P. 309-327.
  • Feldman L.G. 2012. Germany’s Policy of Reconciliation: From Enmity to Amity. Lanham: Rowman and Littlefield. 414 p.
  • Frey K. 2007. The Psychology of Nuclear Choice. – Journal of Genocide Research. Vol. 9. No. 3. P. 369-387.
  • Giles K. 2014. A New Phase in Russian Military Transformation. – Journal of Slavic Military Studies. Vol. 27. No. 1. P. 147-162.
  • Gilpin R. 1981. War and Change in World Politics. Cambridge: Cambridge University Press. 288 p.
  • Hajjar R.M. 2014. Military Warriors as Peacekeeper-Diplomats: Building Productive Relationships with Foreign Counterparts in the Contemporary Military Advising Mission. – Armed Forces & Society. Vol. 40. No. 4. P. 647-672.
  • Halter E. 2006. From Sun Tzu to Xbox: War and Video Games. New York: Thunder’s Mouth Press. 400 p.
  • Ham V.P. 2001. The Rise of the Brand State. – Foreign Affairs. Vol. 80. No. 5. P. 4. URL: https://www.foreignaffairs.com/articles/2001-09-01/rise-brand-state (accessed 18.05.2017).
  • Ham V.P. 2008a. Place Branding: The State of the Art. – The Annals of the American Academy of Political and Social Science. March. Vol. 616. P. 126-149.
  • Ham V.P. 2008b. «Security Branding»: The Role of Security in Marketing the City, Region or State. – Place Branding and Public Diplomacy. Vol. 4. P. 191-195.
  • Hellmann G. 2009. IR/Foreign Policy Theory and German Foreign Policy. – Journal of International Relations and Development. Vol. 12. No. 3. P. 251-256.
  • Kotler P., Armstrong G. 2013. Principles of Marketing. Prentice Hall: Upper Saddle River. 720 p.
  • Major C., Molling S. 2014. The Framework Nations Concept: Germany’s Contribution to a Capable European Defense. Berlin: Stiftung Wissenschaft und Politik. 4 p.
  • Maltby S., Thornham H., Bennett D. 2015. Capability in the Digital: Institutional Media Management and its Dis/Contents. – Information, Communication and Society. Vol. 18. No. 11. P. 1275-1296.
  • Maull H. 2010. The European Union as a Civilian Power – Aspirations, Potential, Achievements. – Ross R.S., Tunsj? ?., Zhang T. US-China-EU Relations – Managing the New World Order (pp. 48-74). London, New York: Routledge. P. 48-74.
  • Mead C. 2013. War Play: Video Games and the Future of Armed Conflict. Boston: Houghton Mifflin Harcourt. 208 p.
  • Melissen J. 2005. The New Public Diplomacy: Soft Power in International Relations. New York: Palgrave Macmillan. 221 p.
  • Menon A. 2011. European Defense Policy from Lisbon to Libya. – Survival: Global Politics and Strategy. Vol. 53. No. 3. P. 75-90.
  • Mih?il? V. 2015. Security Branding and National Security. Concepts at Work. – Procedia – Social and Behavioral Sciences. Vol. 187. P. 424-428.
  • Morgenthau H. 2005. Politics among Nations: The Struggle for Power and Peace. McGraw Hill Education. 752 p.
  • Nielsen J., Salomonsen H. 2012. Why all this Communication? Explaining Strategic Communication in Danish Local Governments from an Institutional Perspective. – Scandinavian Journal of Public Administration. Vol. 16. P. 69-89.
  • Nye J. 2004. Soft Power: The Means to Success in World Politics. Public Affairs. 208 p.
  • O’Leary R., Vij N. 2012. Collaborative Public Management: Where Have We Been and Where Are We Going? – American Review of Public Administration. Vol. 42. P. 507-522.
  • Olsson E.-K., Deverell E., Wagnsson Ch., Hellman M. 2016. EU Armed Forces and Social Media: Convergence or Divergence. – Defense Studies. Vol. 16. No. 2. P. 97-117.
  • Pannier A., Schmitt O. 2014. Institutionalised Cooperation and Policy Convergence in European Defense: Lessons from the Relations between France, Germany and the UK. – European Security. Vol. 23. No. 3. P. 270-289.
  • Petersson M. 2011. Defense Transformation and Legitimacy in Scandinavia after the Cold War: Theoretical and Practical Implications. – Armed Forces and Society. Vol. 37. P. 701-724.
  • Pumroy R. 2015. Recruiting Soldiers of Steel: The Cross-promotion of Man of Steel and the National Guard. – The Journal of Popular Culture. Vol. 48. No. 4. P. 762-776.
  • Reich S., Lebow R. 2014. Goodbye Hegemony: Power and Influence in the Global System. Princeton: Princeton University Press. 216 p.
  • Robb D.L. 2004. Operation Hollywood: How the Pentagon Shapes and Censors the Movies. Amherst: Prometheus Books. 350 p.
  • Rothstein R. 2009. Creating Political Legitimacy: Electoral Democracy versus Quality of Government. – American Behavioral Scientist. Vol. 53. P. 311-330.
  • Rynning S. 2011. Strategic Culture and the Common Security and Defense Policy: a Classical Realist Assessment and Critique. – Contemporary Security Policy. Vol. 32. No. 3. P. 535-550.
  • Savage J. 2011. The Stability and Breakdown of Empire: European Informal Empire in China, the Ottoman Empire and Egypt. – European Journal of International Relations. Vol. 17. Iss. 2. P. 161-185.
  • Seib P. 2014. Public Diplomacy and Hard Power: The Challenges Facing NATO. – The Fletcher Forum of World Affairs. Vol. 38. No. 1. P. 95-100. URL: http://www.fletcherforum.org/wp-content/uploads/2014/04/38-1_Seib1.pdf (accessed 30.04.2017).
  • Solis B., Breakenridge D.K. 2009. Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR. Pearson: Upper Saddle River. 352 p.
  • Speck U. 2012. A Pillar of Freedom. – International Politics. Vol. 67. No. 3. P. 26-31.
  • Stein R.L. 2012. StateTube: Anthropological Reflections on Social Media and the Israeli State. – Anthropological Quarterly. Vol. 85. No. 3. P. 893-916.
  • Suid L.H. 2002. Guts and Glory: The Making of the American Military Image in Film. Lexington: UP of Kentucky. 672 p.
  • Thorbj?rnsrud K., Figenschou T.U., Ihlen ?. 2014. Mediatization of Public Bureaucracies: A Typology of Communications. – The European Journal of Communication. Vol. 39. P. 3-22.
  • Turse N. 2008. The Complex: How the Military Invades Our Everyday Lives. New York: Metropolitan Books. 304 p.
  • W?raas A., Bjyrkeflot H. 2012. Public Sector Organizations and Reputation Management: Five Problems. – International Public Management. Vol. 15. P. 186-206.
  • Wolff A.T. 2014. Crafting a NATO Brand: Bolstering Internal Support for the Alliance through Image Management. – Contemporary Security Policy. Vol. 35. No. 1. P. 73-95.
  • Wood S. 2013. Prestige in World Politics: History, Theory, Expression. – International Politics. Vol. 50. Iss. 3. P. 387-411.
  • Wood S. 2017. Rebranding the Nation: Germany’s Image Politics. – International Politics. March. Vol. 54. No. 2. P. 161-181.
  • Zaharna R.S. 2010. Battles to Bridges: U.S. Strategic Communications and Public Diplomacy after 9/11. Basingstoke: Palgrave Macmillan. 240 p.

Содержание выпуска

>> Содержание выпуска 2017. Том. 25. № 7.
>> Архив журнала