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The article examines the main areas of life of self-employed in agriculture from the position of the meanings of life, defined as the goals – principles of life activity. The self-employed include those heads of households who, having passed the initial adjustment and relying on their human potential, use the reserves of new household forms in the local environment, having partially or completely terminated their labor relations with an agricultural enterprise. They have no farm land, they do not have the status of farmers, nevertheless they live and operate according to similar technology. In terms of material wellbeing they surpass their fellow villagers, who are limited to work in an agricultural enterprise. In the context of free employment choice, these actors adhere to certain attitudes and guidelines, conforming (with varying degrees of completeness) to the norms and requirements of the institutions surrounding them. We have described the problems that arise in families whose lifestyle is determined by the objects of their household – plant and animal life. On the basis of our research we have defined the contours of the self-employment actors’ creativity and the opportunity limitations of implementing the meanings of household, which is explained by the violation of conjugations in interaction with large agricultural entities, destruction of connections and relations in the production and sale of products. We have found that depending on the changes in a family life, with the transformation of such indicators as age, health, achievement of ultimate goals (for example, the completion of children’s education in universities or, on the contrary, their return to the village), the head and family members constantly cross the formal and essential boundaries of the pre-established status, the scale of activity and, in general, the space mastered and not mastered by them. The study of the social experience of autonomous family household contributes to a deeper comprehensive understanding of the deployment of modernization in the village in the context of the conjunction of innovative and traditional trends.

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